What is Fusion?
Fusion is a Real Estate investment and Private Equity firm based in East Africa. Luke Kinoti and Phil Goodwin founded fusion in 2006 as a Kenyan SME finance house with a start-up finance of £500k. All of our profits have been re-invested in the business, and we have grown into a leading and pioneering Real Estate and Private Equity firm in East Africa.
A Fusion of Opportunities:
Fusion provides services in African Real Estate and Private Equity. We aim to serve the needs of this fast developing market by creating outstanding buildings for people to live, work and play in; and by providing innovative finance to fast-growing businesses.
A Fusion of Objectives:
We are building scale by remaining close to our chosen marketplace. We live where we invest, creating a unique pipeline of opportunities from our research and network of local contacts. “Keeping it real” is very important to us: successful investment outcomes are about good judgment, good relationships and good systems. This quality-first approach is serving us well.
We achieve this by:
- Rigorously analysing the risk in any investment and performing appropriate due diligence
- Keeping it real, and investing only where common sense supports the results of analysis
- Investing only where we believe the fundamentals of management, environment and performance are attractive
- Sticking closely to the ILPA guidelines, including a zero tolerance approach to corruption
- Giving our people good training, a stimulating working environment, and financial rewards aligned with our investors’ interests
- Investing only where we have genuine local insight
- Ensuring that deals are legally executed with rigour and intelligence
- Realising that it is not just about putting money in and waiting for an exit opportunity: our view is that growth needs to be mentored and overseen throughout the life of the investment
Clients of many different kinds come to Fusion Capital. We help those with undeveloped land to realise the locked-up value and develop potential. We help entrepreneurs to build on their founding visions. We help established businesses to recapitalise and expand into new markets. We help businesses to branch out into new avenues.
In short: we help those who want to build, to build.